25 Top Brands for Young Men in 2024 – Complete Guide

Are you looking for the best brands for young men? Well you’ve come to the right place! As a guy in my early 20’s, I know first hand which brands are popular among young men and where you can find affordable clothing.

With trends always changing, it can be hard to know which brands are still in style. Luckily, I make it easy for you as I list out the best brands for young guys.

With that being said, here are the 25 best brands for young men.

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25 Best Brands For Young Men

1. Nike

Nike Shirt

It’s no secret that Nike is one of the most popular brands among young men. When it comes to sportswear brands, nobody is as popular as Nike.

Nike has dominated the sneaker market and their shoes are being worn by guys in high school, college and university. The Nike Air Force 1, Nike Blazers, Nike Dunks and Nike Air Max are some of the best selling shoes out there right now.

Nike also has a wide variety of stylish clothing. If you’re a young guy looking for some cool clothes, check out what Nike has to offer.

Nike products are listed at a wide range of price points. So if you’re on a tight budget, you will still be able to buy some stylish clothes from Nike.

Related: Can You Wear Champion With Nike? Everything You Need to Know

2. Adidas

Adidas Store

In the last ten years, Adidas has become extremely popular through collaborating with celebrities and high fashion brands. If you’re a young guy, then you must remember the hype around Yeezys, Ultraboosts and the NMD.

When it comes to the top brands for young men, Adidas has to be one of the best on the market. Adidas has done a great job innovating and creating some of the latest trends.

If you’re looking for sportswear attire, Adidas is a great place to find some nice and good quality clothing. I’ve owned many shoes and clothing items from Adidas, and they have never disappointed me.

Related: Are Yeezy’s Worth it? and Why They Are so Expensive

3. Polo Ralph Lauren

Polo Ralph Lauren is an American brand that was founded way back in 1967. What’s so amazing about Polo Ralph Lauren is that to this day they are still an extremely popular clothing brand.

The reason that Polo Ralph Lauren is so popular is because they sell really good products. Upfront, the cost of a polo shirt for Polo will be more expensive, however since the shirts are made with good quality fabrics, they tend to last for a really long time.

Among young men, Polo is a popular brand for nicer clothing. Polo is the best fashion brand for polo shirts, dress shirts and sweaters.

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4. Converse

Converse is one of the best places a young man can get an affordable pair of shoes. It’s no secret that Converse shoes are extremely popular and the great thing is that they are a really good value.

You can get yourself a pair of Converse shoes and as long as you treat them right, they will last for a long time. The Converse brand is over 100 years old and has kept it’s iconic look for the longest time.

In 2009, Converse collaborated with Japanese high fashion label Comme Des Garçons. This silhouette has become one of the best selling pairs of Converse and they are super popular on TikTok.

These shoes just never seem to go out of style and they are very popular among Gen Z and Millennials.

5. North Face

When it comes to outdoor wear, it does not get much better than North Face. North Face was founded in San Francisco over 50 years ago and has been a staple in the outdoor apparel industry for a while.

In recent times, North Face has made its way into the mainstream fashion world by collaborating with brands like Gucci, Comme Des Carçons and Maison Margiela.

North Face has made a big effort to produce sustainable men’s clothing by using recycled materials and working with suppliers who want to reduce their environmental footprint.

If you’re looking for a rain jacket, winter jacket or any outdoor products, North Face is an excellent option.

Related: 10 Best Rain Jackets for College – By a Recent Graduate

6. Calvin Klein

Calvin Klein is an American brand that was started back in the late 60’s. Among young men, Calvin Klein is one of the most popular underwear and apparel brands.

When it comes to the most popular underwear brands for men, guys love Calvin Klein! Of course, Calvin Klein doesn’t only sell underwear. They also have casual clothing, dress pants, shirts, suits and accessories.

7. New Balance

For years, New Balance has been a brand that has been embraced by the running community. However, in the last few years, thanks to social media apps like TikTok and Instagram, New Balance has become on of the most popular sneaker brands.

The New Balance 550 has been flying off shelves and is quickly becoming one of the most sought after shoes. This unisex shoe has a simple and versatile look which can be worn with many different outfits.

If you’re trying to go for a minimalist aesthetic, check out New Balance.

8. Levi Strauss

Levi Strauss is the most popular denim brand in the world. Levi’s jeans are being worn by young guys worldwide.

No matter your size, Levi’s has a pair of jeans that will look good on you. The great thing about Levi’s is that they are an iconic brand that has been around over over 160 years.

When you put on a pair of Levi jeans, you can feel the quality difference compared to other fast fashion brands who make denim jeans.

9. Hugo Boss

Hugo Boss is a stylish brand that has done a great job making clothing for the younger generations. Hugo Boss has created two sub-labels called “HUGO” and “BOSS”.

These sub-labels create clothing that is suited for a younger demographic. The great thing about these new sub-labels, is that they use modern designs for their t-shirts and they are made with premium materials.

If you’re looking for Hugo Boss clothing, look out for sales at stores like SSENSE and Macy’s as I have found some great deals on the clothing there.

10. Champion

Champion white shirt

At one time, Champion was sold at Walmart and was not a “fashion” brand. However, today Champion is one of the most popular brands among brands among Gen Z and Millennials.

Champion is known for having a wide variety of products that are very reasonably priced. The iconic Champion logo is one of the most recognizable brands in fashion.

If you’re looking to add some fashion basics to your wardrobe, check out what Champion has to offer. They have some great t-shirts, hoodies and sweatpants.

Related: 7 Reasons Why Champion is Worth it? Brand Review

11. H&M

H&M

H&M is the worlds most popular fast fashion brands. With over 5,000 H&M stores worldwide, an H&M store can be found in most shopping malls across North America and Europe.

As a young guy myself, I go to H&M to get some of my fashion basics. Since H&M is so affordable, you can get a wide variety of clothing at a very reasonable price.

If you’re looking to give your wardrobe an overhaul, H&M is a great place to start.

12. Carhartt

Carhartt is a workwear brand that has become very popular among the younger generations. Due to the rise in skate style, Carhartt has become very popular for young shoppers.

The great thing about Carhartt is that the clothing is made with good quality materials that are made to last. Additionally, clothing from Carhartt is quite affordable and they have a wide variety of styles available.

If you like the workwear look, check out Carhartt for some cool styles.

12. Uniqlo

Uniqlo is Japanese fast fashion brand that has taken the North American market by storm. The styles at Uniqlo are different from typical fast fashion brands and they have done a great job at bringing foreign styles to the North American shopping market.

Recently, a Uniqlo store has opened up in my local shopping mall and it’s been really cool to see the different styles that they offer. When it comes to sweatpants, Uniqlo is my go-to store as the quality is really good and they have a nice fit.

If you’re looking for some unique styles, check out Uniqlo!

13. Lululemon

If you’re looking for a comfortable pair of pants made with premium fabrics, check out Lululemon. Many guys may only know Lululemon as the brand that makes leggings and yoga pants for women.

However, you’d be surprised. Lululemon is a brand that makes some of the best quality clothing for guys in the fashion industry. The ABC Joggers are wardrobe essentials that I always recommend, since they are stylish and are an amazing quality.

Shopping at Lululemon is a positive experience, since the employees are always willing to help. Although the clothing is on the pricey side, they are very comfortable and the clothing lasts for a very long time.

Related: Is Lululemon Worth It? Everything You Need to Know

14. Air Jordan

Although Air Jordan is owned by Nike, it has been considered to be its own company since 1997. Air Jordans are the most iconic and recognizable sneakers of all time.

Among Gen Z and Millennials, we have witnessed Air Jordans absolutely dominate the shoe market for years. Even though other shoe brands have had hype behind them, nothing has had as much longevity as the Air Jordans!

By having limited released and collaborating with athletes, rappers and celebrities, Air Jordans have maintained a level of hype that is unmatched by any other brand.

When it comes to the clothing, Air Jordan has a lot of nice looking sportswear that can be worn to the gym or during sports games.

15. ZARA

ZARA is a Spanish fast fashion brand that is extremely popular among young men. Since ZARA is a Spanish brand, many of their clothing items are influenced by European styles.

If you’re on a budget and looking to add some elegant looking clothing to your wardrobe, check out ZARA. They have a wide variety of pants, sweaters, suits and accessories.

16. Fear of God Essentials

Essentials is an affordable luxury brand that has taken the fashion world by storm. The great thing about Essentials is that the clothing is made with a high quality process.

As someone who owns multiple sweaters and shirts from Essentials, I can confidently say that they make the best quality clothing for the price. Essentials is a sought after brand that can sometimes be found at stores like SSENSE or Pacsun.

Related: Is Essentials Worth It? Everything You Need To Know

17. Patagonia

Patagonia is an outdoor wear company, similar to North Face. In recent times, Patagonia has become super popular among young men, as they make some stylish clothing.

The logo has a retro look and the quality is known to be very good. Fabrics such as wool, polyester and nylon are all made out of recycled materials.

Among young men, there is a niche of people who are environmentally conscious and value a brand that makes a conscious effort to reduce their environmental footprint.

Patagonia also offers a repair and reuse program, which is a major reason why the brand has grown so much. Overall, Patagonia makes good quality, long lasting products that are loved by younger generations.

18. Gym Shark

Gym Shark is a popular brand for gym clothing. In recent times, clothing from Gym Shark is being worn more and more by athletes and influencers.

This has had a big impact on the younger generations, as many people now wear Gym Shark to workout at the gym.

This brand is known for making breathable clothing that is stylish to wear to the gym. If you’re a young guy looking for gym clothing, check out Gym Shark.

19. SHEIN

SHEIN is an online store that has taken the fast fashion market by storm. Recently, SHEIN has become one of the fastest growing brands in the fashion industry.

If you’re looking for trendy clothes at extremely low prices, check out the clothing from SHEIN. SHEIN is a great store to get all of your fashion basics and to develop your personal style by adding some unique looks to your wardrobe.

Keep an eye out for promotions on the SHEIN app as there are always deals going on.

20. Lacoste

Lacoste is a legendary brand that has been around for nearly 90 years. If you’re a guy looking to add some nicer clothing to your wardrobe, take a look at what Lacoste has to offer.

When it comes to classy clothing, Lacoste had you covered. They have a wide variety of polo shirts, jackets, sweaters, shorts and pants.

Wearing Lacoste symbolizes wealth, success and style. If you’re looking to make a lasting impression on those around you, level up your wardrobe by shopping at Lacoste.

Related: Why Is Lacoste Expensive? Everything You Need to Know

21. Vans

Vans Logo

Vans is one of the top brands for men because it is affordable, durable, and stylish. A pair of Vans was always a staple in my wardrobe in high school.

Over the years, Vans has built a positive reputation among Gen Z and Millennials because of their long-lasting shoes. If you step foot on a college campus, you will notice many people wearing Vans.

Nowadays, finding a brand that makes sneakers that are built to last is challenging. However, Vans is a reliable choice.

If you’re looking for a stylish and trendy pair of shoes and you’re on a budget, check out what Vans offers.

22. Express

When it comes to young men’s fashion brands that are trending right now, it’s impossible not to mention Express. If you like clothing with a great fit, you must check out Express.

When I’m looking for dress shirts or business casual attire, Express is the first store I shop at. They have a wide range of suits, dress shirts, dress pants, and other formal clothing.

Overall, Express is an excellent brand for young men, as they have a range of sizes and fits, so there is something for everyone.

23. Under Armour

Under Armour, CrossFit brand,

Under Armour is a popular choice when it comes to the best brands for men. Under Armour is known for making high-quality activewear that is perfect for young men who enjoy an active lifestyle.

One of the ways that Under Armour has stayed relevant among young men is by collaborating with top athletes. Under Armour has endorsed Steph Curry, Tom Brady, and Anthony Joshua.

Overall, Under Armour is a great brand for young men because it provides stylish clothing for reasonable prices. They also sell a variety of shoes and accessories.

24. Nautica

Nautica is a timeless brand with a nautical aesthetic. If you’re a young man looking for summer clothing, Nautica is the brand for you.

As someone who likes to travel to tropical destinations, Nautica is a staple in my wardrobe. They have a wide variety of shorts, bathing suits, and polo shirts.

One of the reasons why Nautica is so popular is its variety of styles. They carry a variety of styles ranging from classic looks to trendy and modern designs.

25. Puma

Puma Logo, Puma brand

Because of its rich history, Puma is one of the top brands for men in the world. Puma is a sportswear brand that makes clothing, shoes, and accessories.

Young men like Puma because it’s stylish and comfortable, and the logo is iconic. As a young man, buying workout clothing from Puma is a good idea as it will last for a long time and is designed for those who enjoy an active lifestyle.

Honourable Mentions:

  • Todd Snyder
  • Buck Mason
  • Gucci
  • Taylor Stitch
  • Alex Mill
  • Michael Kors
  • Louis Vuitton
  • Banana Republic
  • GAP

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Final Thoughts on Top Brands For Young Guys

As a young guy, finding clothes can be really annoying and a long process. Luckily, this list should point you in the right direction and making shopping a little easier.

Knowing which brands are in style will give you a better understand on what brands to look out for. Many of these brands can be found inside shopping malls and in stores like Macy’s and Nordstrom.

In this post, I shared the 25 best brands for young guys.

What’s your favorite brand? Please let me know in the comments below.

2 thoughts on “25 Top Brands for Young Men in 2024 – Complete Guide

  1. Second photo in…cool Z’er wearing green “Displaced” hoodie….that look/vibe is EXACTLY what I am always talking about when I say Gen Z’ers are total 80’s badazzes with futuristic 20’s sophistication 💯🎯

    Speaking of which, your new profile photo is yet another such example of this – especially with those signature Ethan shades!! 😎😎

    Much like that “Displaced” dude, you look totally 1980’s classy and bold turned 2020’s badazz, high-tech, and refined, and that is a unique style and level of savvy that, in my view, only The Z’ers have managed to perfect and make their own so well…the new (and only) AF1-wearing legends 💯😎✌🏼

  2. Speaking of AF1’s lol, if any of you super cool AF1-wearing humans out there have ever experienced the heartbreak of having the soles of your favorite, most comfortably broken in pair wear out and develop holes long before the solid leather uppers do, I have found the perfect solution! 😁

    I got so sick of throwing away perfectly good pairs of AF1’s where the leather uppers were still good but the soles had worn through 😡, so I finally decided to fight back! I went to Target and found these perfect stick on traction/sole protector pads. They were only 2 or 3 dollars I think for a 4-pack, maybe 5 cm long or so, egg-shaped, and have a rough grippy surface, sort of like the kind on skateboards. Allz you do is clean the AF1 sole with some rubbing alcohol, peel the backing off the pad, and stick them in place over the areas of your soles that get the most wear. They are black, and they are super discreet on the AF1’s with black soles!

    I’ve been using them for a couple of months now on my newest pair – one towards the front of the sole under the ball of the foot and one on the outer corner of the heel. They have stayed in place and the soles/heels have hardly developed any wear – just the pads, and those can easily be replaced as needed!

    My goal is to see those tough leather AF1 uppers rip or otherwise wear out *before* the soles do – something I have never seen happen so far with any of my AF1’s.

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