20 Best Clothing Brands for Gen Z

Are you wondering what the best clothing brands are for Generation Z? Don’t worry, I’ve got you covered. As a Gen Zer myself, I know first hand what brands people in my generation are wearing and what they find cool.

Nowadays, there are always new fashion trends thanks to social media apps like Tiktok and Instagram. So it can be hard to keep up with the latest brands!

Luckily, this list is composed of brands that Gen Z’s absolutely love and won’t go out of style anytime soon.

With that being said, here are the 20 best clothing brands for Gen Z.

1. Converse

Converse has been around the fashion world for a while and it’s currently one of the best brands for Generation Z. When it comes to affordable shoes, it’s hard to find anything in the same price range as Converse that is still good quality.

Converse has many different styles of shoes that are super versatile and can be worn with any outfit. In the last few years, Converse collaborated with streetwear and luxury brand Comme Des Garćons.

This collaboration was super popular among Gen Zers and the shoes look amazing.

2. H&M

When it comes to fast fashion brands, it doesn’t get bigger than H&M. H&M is the place to get new styles at extremely affordable prices.

It’s very common for Generation Z to shop at H&M because they have plenty of options and the clothing is stylish.

Recently, H&M has made an effort to reduce their carbon footprint by implementing sustainable fashion practices. H&M has implemented a program where customers will earn points for buying sustainable fashion items.

Additionally, H&M makes a big effort on making clothes for everyone. Size inclusivity is something Gen Zers really value and H&M makes an effort on producing great clothes for people of all sizes.

3. Nike

Nike is the biggest sportswear brand in the fashion industry and is super popular among Gen Zers. Nike has curated a large group of loyal customers who love shopping at Nike.

In the sportswear world, many people will be loyal to either like Nike or Adidas. Customers who are loyal to Nike, love the Nike brand.

Currently, some of the most popular shoes out right now are from Nike. Here’s a list of popular Nike shoes:

Nike Air Force 1
Nike Blazers
Nike Air Max 97
Nike Dunks

Under the Nike umbrella, there is also Air Jordan which is a huge brand. Through celebrity endorsements, Nike has become one of the most impactful brands for Gen Z consumers.

4. Adidas

Adidas is the second biggest sportswear brand in the world and has made huge waves in the fashion industry of the last few years. Adidas partnered with rapper Kanye West and released the Yeezy Boost 350 which was a huge hit among Generation Z.

For years, the Adidas Yeezy Boost 350 was the most sought after shoe. Now, Gen Zers are wearing different styles of Yeezy’s and they can be seen everywhere.

Adidas has the reputation of making stylish, comfortable and long lasting clothing which is something that Gen Zers really value. When it comes to sportswear brands, Adidas makes some really great products.

5. New Balance

New Balance has been around for over 115 years. However recently thanks to Tiktok, this brand has become super popular. The New Balance 550 is currently one of the most sought after sneakers and it’s impossible to find anywhere.

Gen Zers love New Balance because the shoes are super comfortable and it has a retro style.

6. Lululemon

Lululemon is one of those stores that Gen Z’s love to shop at. Although the pricing is on the expensive end, the customer service, quality and styles makes it worth shopping there.

As someone who got their first product from Lululemon in the last year, I have to say that Lululemon is worth the price. The quality of the clothing just can’t be beat and they make by far some of the most comfortable clothes.

7. SHEIN

SHEIN is one of the biggest online fast fashion companies in the world. The reason that Gen Zers love SHEIN is because there is a ton of clothes to choose from, super cheap prices and a simple return policy.

As someone who has ordered from SHEIN in the past, the quality is surprisingly decent, especially considering the price.

8. UGG

If you’re a Gen Zer living in a cold climate, then you’ve certainly seen UGG’s before. UGG’s are super popular among Gen Z girls and guys because they are warm, cozy and comfortable.

As somebody who owns a pair of UGG boots and a pair of UGG slippers, I have to say that they are super worth it. The quality is amazing and the comfort from UGG’s just can’t be beaten.

9. ARITZIA

ARITZIA is a women’s fashion boutique which is super popular among Gen Z girls. ARITZIA has aesthetically pleasing stores, and a very good online store, which makes for a great online shopping experience.

At ARITZIA, Gen Z consumers can expect to find brands such as Tna, Calvin Klein, New Balance and Vans.

10. Polo Ralph Lauren

Polo Ralph Lauren is a classic brand that Gen Z consumers have come to love. Polo is known for making high quality clothing that lasts for a very long time.

Although the prices may be on the expensive end, Polo Ralph Lauren is a great brand that always looks good. If you’re looking for some nicer clothes for work, a date or just to look classier, Polo Ralph Lauren is the perfect brand for you.

11. Levi’s

Levi’s is known for making some really nice and stylish jeans. Gen Zers love shopping at Levis because they offer a diverse selection of jeans.

Whether it’s skinny jeans, ripped jeans, regular fit jeans or some baggier jeans, Levis has something for everyone. Currently, the Levis 501 jeans are super popular and trending on TikTok.

12. ZARA

ZARA is the second biggest fast fashion brand in the world and they make great clothes for young people. As somebody who lives in North America, I love ZARA because they carry European styles of clothing that have a unique look.

Whether you’re a Gen Z guy or a girl, ZARA has nice clothing for everyone.

13. Lacoste

When it comes to affordable luxury fashion brands, Lacoste is one of the best. The prices at Lacoste won’t be cheap, however the clothing will last for a very long time.

Whether it’s a polo shirt, a sweater or dresses for women, Lacoste has some a great selections of styles and colors.

Gen Z men tend to really like the sweaters, shirts and polo’s from Lacoste as they are classy and make a statement. Wearing a brand like Lacoste symbolizes success and wealth which many Gen Zers value in today’s world.

14. Vans

Vans are some of the most popular shoes among Gen Z students. If you’re a Gen Zer then you’ve definitely owned a pair of Vans at some point in your life.

Vans are affordable, long lasting shoes that go well with so many different outfits. The Vans Old Skool was one of the most popular shoes a few years back and it’s still being worn by many people.

If you’re into the skater boy look, Vans are a must!

15. The North Face

The North Face is really popular among young people as they make great products and they have proper sustainability practices in place. Gen Zers are big on watching their environmental footprint, so it’s important to purchase from a brand who’s committed to running a sustainable business.

In the last few years, products from The North Face have been really popular. Everything from t-shirts to backpacks and winter jackets are being worn by Generation Z.

As someone who lives in a cold climate, when I went to college there were tons of students wearing the North Face Nuptse 1996 Retro Jacket. This jacket is super comfortable, lightweight and warm.

16. Hugo Boss

Hugo Boss is another high-end brand that Gen Z men really seem to like. Recently, Hugo Boss has made some really stylish shirts that guys everywhere are wearing to the clubs.

When getting clothing from Hugo Boss, consumers can expect very good quality and comfortable clothing .

17. Calvin Klein

Calvin Klein makes some of the most popular underwear for Gen Z guys and girls. As a guy, I only wear Calvin Klein underwear, as I’ve always found it to be super comfortable.

It’s very popular for Gen Z women to wear Calvin Klein underwear and sports bras. For the last few years, Calvin Klein has been a staple in Gen Zers wardrobes.

18. Champion

In recent years, Champion has made a huge comeback. Funny enough, older generations remember Champion being sold at Walmart and not being the most stylish brand.

Now, Champion’s one of the most popular brands for Gen Zers and it can be seen everywhere. Young shoppers love Champion because the clothing is affordable, stylish and there is a huge amount of selection.

As someone who owns a lot of clothing from Champion, I have to say that this brand is awesome and one of my personal favorites.

19. Uniqlo

Uniqlo is one of the fastest growing fast fashion brands in the world and is loved by young consumers. The Japanese brand has a strong influence on current fashion trends, which has introduced some very unique styles to the North American clothing market.

I personally really like Uniqlo and can see why it has gotten so popular. The quality of the clothing is actually pretty solid and they have some nice clothing options for both gen z girls and guys.

20. Urban Outfitters

Urban Outfitters is a great place to add some brand names to your wardrobe. At Urban Outfitters you will find band tees, ripped jeans and accessories, all being sold by your favorite apparel brands.

Brands carried by Urban Outfitters:

Dickies
Adidas
Nike
Polo Ralph Lauren
The North Face
UGG

Additionally, Urban Outfitters carries some smaller brands, so it’s a great chance to try some different clothing.

Honourable Mentions:

Here are some honourable mentions including luxury brands, streetwear brands, designer brands and classic clothing brands.

Victoria’s Secret
Off-White
Louis Vuitton
Aerie
Gucci
Supreme
American Eagle
Abercrombie & Fitch
Brandy Melville
Princess Polly
Aland

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Final Thoughts on the Best Brands for Gen Z

As a Gen Zer, with how fast styles come and go, knowing what clothing brands are in style can be a real challenge. I shop the brands mentioned above, because I find they are stylish, and also have a good quality and value for Gen Zers.

Whether it’s the style, comfort or price, each brand has something unique to offer.

What’s your favorite clothing brand? Please et me know in the comments below.

20 Best Clothing Brands for Gen Z – by a Gen Zer