Best Brands for Young Adults in 2024 (Girls & Guys)

Are you wondering what the best brands are for young adults? Don’t worry, I’ve got you covered. As a guy in my twenties, I know first hand which brands are currently popular among young adults.

With styles always changing, it can be hard to keep up with the latest brands. Knowing which brands are in style will come in handy when you’re shopping for new clothes.

With that being said, here are the best brands for young adults.

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15 Best Brand for Young Adults

1. Nike

Nike is one of the most popular fashion brands in the world and it is loved by Gen Z and Millennials. For years, Nike has been the best selling sportswear brand worldwide.

Many young adults wear shoes like the Nike Air Force 1s, Nike Blazers, Nike Dunks and Nike Air Max. Over the last few years, these have been some of the hottest and best selling shoes on the sneaker market.

Nike also makes some really nice clothing. Nike sweaters, shirts and pants are all very popular among young adults. Nike clothes mixes comfort and style which are the two things young adults value most when shopping for clothing.

Air Jordan is a popular sneaker brand under the Nike umbrella. Air Jordans are some of the best selling and most iconic shoes ever released.

To this day, there will be lineups for limited Air Jordan releases.

Nike has done a great job at staying relevant by collaborating with athletes, musicians and other fashion brands. Some popular Nike collaborations include the ones with Travis Scott, Comme Des Garçons and Supreme.

Nike makes amazing clothing for both young guys and young girls. This is a major reason why Nike is still so popular today.

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2. New Balance

For years, New Balance has been a brand that has been embraced by the running community. However, in recent years, New Balance has become mainstream with it’s “dad shoes” and the New Balance 550.

New Balance is a brand that everyone knows, however it just never seemed to connect with the younger demographics. That changed recently, as New Balance has gained a lot of popularity among younger people by releasing some really nice products.

The New Balance 550 is one of the most sought after shoes on the sneaker market. This shoe has a clean, classic look and it’s super versatile.

If you’re looking for some sportswear clothing, check out New Balance. They have a great selection of shoes, shorts and shirts for young women and men.

Related: Is New Balance in Style? From Sitting on Shelves to Selling Out

3. Aritzia

Aritzia is a Canadian brand that was orginally founded in 1984. Over the last few years, Aritzia has become one of the most popular brands for girls.

On social media apps like TikTok and Instagram, many young girls will do shopping Aritzia hauls. This has played a big roll in Aritzia becoming so popular for young women.

Artzia carries big brands like Calvin Klein, Tna, Levis and Vans. The great thing about Aritzia is that they have a great website which makes online shopping super easy.

Now, Aritzia has over 100 stores across Canada and the United States. Since 2017, Aritzia has become more and more popular and it is quickly becoming one of the best places to buy clothes for young shoppers.

4. Adidas

Adidas is one of the top brands for young consumers. Whether if it’s for clothing, shoes or accesories, Adidas is extremely popular.

The brand with the three stripes is known for making some of the best shoes on the market. Adidas has classic shoes like the Stan Smith and Adidas Superstars which are so popular.

One of the big reasons why Adidas is so popular is because of their collaboration with rap superstar Kanye West. However, the partnership was recently terminated.

For the last five years, Yeezys have been some of the most sought after shoes on the market. Yeezys are super comfortable and have a different look from any other shoe.

If you’re looking for sportswear clothing, Adidas is a great option and they have plenty of new styles that are popular right now.

Related: Is Adidas in Style? How Adidas Became Trendy Again

5. Converse

Converse is one of the most popular brands for young people as they sell stylish footwear at a reasonable price point. Around college and among those in their 20s, Converse are super popular.

The great thing about Converse sneakers is that they are super versatile. Whether they’re being worn with jeans, shorts or sweatpants, Converse look good with any outfit.

Another great thing about Converse is that they are available in many different stores. You can find a pair of Converse at many different stores and online retailers.

If you’re looking for a good pair of shoes at reasonable prices, Converse is the perfect place to shop.

Related: Are Converse in Style? Everything You Need to Know

6. Levis

Levis is an American clothing company that was originally started all the way back in 1853. When it comes to denim, there is no brand that is more popular than Levis.

The great thing about Levis is that they make great jeans for both men and women. Currently, the Levis 501 has been seen all over TikTok and are very much in style.

Whether you like a tight jean or a looser jean, Levis has what you need. If you’re on a tighter budget, keep an eye out for sales on the Levis online store.

Overall, Levis is a great place to shop for denim. They have good quality and stylish clothing that will last for years if it’s well taken care of.

Related: Are Levi’s Worth It? Brand Review

7. Essentials by Fear of God

When it comes to trendy fashion, Essential by Fear of God has taken the clothing market by storm. Essentials is an affordable luxury brand that can be found at stores like PacSun and SSENSE.

This brand has become super popular due to it’s hype and the fact that the quality is super good for the price. As someone who owns multiple clothing items from Essentials, I can say that they truly do make amazing product.

Essentials has used a unique color palate which really makes their clothing stand out. Over the last two years, Essentials has become more and more popular and it is currently one of the most sought after brands.

When Essentials was created, Jerry Lorenzo wanted the clothing to be made with the same process as luxury brands. When you wear clothing from Essentials, it really does feel like a luxury product.

On a recent vacation, I was shopping and I happened to pass by a PacSun. It just happened to be the same day that the new Essentials collection dropped and there was a big line in the store.

That line was filled with Gen Z and Millennial shoppers like myself. If you’re looking for Essentials clothing, check out your local PacSun to see when the next clothing drop is.

Related: Is Essentials Worth It? Everything You Need To Know

8. Lululemon

Lululemon is a Canadian brand known for making yoga pants and other sportswear essentials. If you’ve never owned clothing from Lululemon, then you are seriously missing out.

Although Lululemon is on the expensive end, it’s hard to find clothing that is as good quality as Lululemon. Generally, Lululemon is known as a women’s clothing brand, however they have some really nice men’s clothing.

I started shopping at Lululemon over the last year and it has been a serious game changer. The pants have an amazing fit and they are made with good quality fabrics.

I’ve been recommending Lululemon to my friends and everyone who has bought clothes from there absolutely loves it. Although the clothing is expensive, it is still a really good value since the quality is so amazing.

Related: Is Lululemon Worth It? Everything You Need to Know

9. The North Face

The North Face is a brand known for making outdoor clothing and jackets. The great thing about North Face is that they have good quality clothing that is very stylish right now.

One of the latest trends is the North Face Nuptse winter jacket. This jacket has become super popular in places with cold climates as it’s a great jacket with a retro style.

Sustainable fashion is something that is important across this new generation. North Face has done their best to become a more sustainable company and to produce products in a more sustainable way.

If you’re looking for outerwear, North Face is one of the best clothing stores you can shop at.

Related: Are North Face Jackets Worth it? Full Product Review

10. Vans

Vans

When it comes to skate shoes, it doesn’t get much better than Vans. For years, Vans have made good quality shoes at affordable prices.

The cool thing about Vans is that their iconic shoes originate from skate style. Now, skate style is one of the most popular styles among young people.

Vans shoes are super simple looking, which is why they are so versatile. These shoes look good with a pair of jeans, shorts or joggers.

If you’re looking for an affordable pair of shoes or some skate clothes, check out Vans.

11. H&M

H&M

H&M is the most popular fast fashion brand in the world. If you’re looking for affordable wardrobe basics, H&M is a great place to shop.

Some items that I like at H&M include the jeans, sweaters and joggers. Throughout college, H&M was my go to store for fashion essentials since it’s so affordable.

The great thing about H&M is that every season they have new and trendy styles. Shopping at H&M a few times a year is a great way to keep up with the latest styles while not spending a lot of money.

The H&M store can be found in many malls or they have a great online store. If you’re looking for some new clothes, H&M is a great place to start.

12. Polo Ralph Lauren

Although Polo Ralph Lauren has women’s clothing, it is more popular for men. Polo is a great place to add nicer clothing items to your wardrobe.

As someone who frequently shops at Polo, I really like the brand because the quality is very good. Nowadays, it can be hard to find clothing that is good quality and doesn’t shrink in the wash.

If you’re looking to add some nicer shirts and sweaters to your wardrobe, Polo Ralph Lauren is a good place to shop.

If you’re shopping for a young guy, a polo shirt from Polo Ralph Lauren makes for a very nice gift.

Related: Is Polo in Style? or Is the Brand Passed it’s Time?

13. Zara

Zara is a Spanish fast fashion brand which makes very nice clothing. If you’re looking for classier clothing with a European style, Zara is a great store to shop at.

Zara makes some very nice clothing and carries some popular styles in stores. For those who are looking for business casual clothing, Zara is a great place to find nicer clothing.

The great thing about Zara is that they have very classy looking clothing and it doesn’t cost too much money. If you’re on a tighter budget, Zara has many sales and you can find some very cheap clothing.

14. Lacoste

If you’re a young guy looking to add some good quality clothing to your wardrobe, check out Lacoste. Lacoste is the place to go for polo shirts, sweaters and t-shirts.

Lacoste is known for being on the pricier side, however they do make very good quality clothing. If you need nice clothes for dates, school or work Lacoste is a great store to shop at.

Lacoste has many retail stores with a wide variety of clothing. If you’re looking for a polo shirt, check out Lacoste as they will have many different colors, styles and sizes available.

Related: Why Is Lacoste Expensive? Everything You Need to Know

15. Uniqlo

Uniqlo is a Japanese fast fashion brand which has become super popular among young guys and girls. At Unqilo, you can find all of your fashion basics at really affordable prices.

Since Uniqlo is a Japanese brand, they have many different styles that are inspired by Japanese fashion. Recently, a Uniqloo opened in my local mall and it is one of my favorite places to shop.

Uniqlo has a wide variety of unique clothing which come in many different colors. If you’re a college student or high school student, Uniqlo is a great place to get all of your wardrobe essentials.

Honourable Mentions:

  • Calvin Klein
  • Sperry
  • Gucci
  • SHEIN
  • Urban Outfitters
  • Old Navy
  • Brandy Melville
  • Hugo Boss
  • Gap
  • Louis Vuitton
  • Carhatt
  • American Eagle Outfitters
  • Abercrombie & Fitch
  • Nasty Gal

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Final Thoughts on The Best Brands for Young Adults

Keeping up with which brands are popular can be a real challenge. However, there are many brands that have been popular and relevant for years that don’t seem to be going anywhere.

If you’re looking for some new clothing, find the brands that fit you well and that you find cool. Being loyal to a few brands is the best way to shop because you will always know what to expect when it comes to the fit, quality and price.

In this post, I shared the best brands for young adults.

What’s your favorite brand? Please let me know in the comments below.

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