Is Carhartt Popular in 2024? How Carhartt Became Cool Again

Are you wondering if Carhartt is popular? Don’t worry I’ve got you covered. As someone who is into fashion, I’ve been noticing an increase in people wearing Carhartt.

At one time, Carhartt was a workwear brand worn by farmers, railroad workers, construction workers and other manual labourers. Now, Carhartt is being worn by influencers on TikTok and Instagram and hypebeasts in the streetwear community. Which raises the question…

Why Is Carhartt Popular?

Carhartt is one of the most popular workwear companies in the fashion market. Thanks to their Rugged Flex stretch technology, Carhartt makes comfortable and durable clothing. Recently, Carhartt has become popular because it is being worn by influencers on social media apps like TikTok and Instagram.

In this post, I share 8 reasons why Carhartt is cool, some recommended Carhartt products and I answer frequently asked questions about Carhartt.

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8 Reasons Why Carhartt is Cool

Here are 8 reasons why Carhartt is cool.

1. Brand History

In 1889, Hamilton Carhartt started producing overalls with two sewing machines in a small loft in Detroit, where he created the brand “Carhartt”. Hamilton Carhartt spoke to railway workers to understand their needs.

This lead to him creating the Carhatt bib overall, which quickly became the standard for quality workwear. Carhartt would use the motto “Honest value for an honest dollar“.

By 1910, Carhartt expanded its production and started making workwear clothing all around the United States. They also expanded internationally in places like Canada, England and France.

During World War I and World War II, Carhartt produced coveralls for the United States military and workwear for the female factory workers. After the world wars and up until the late 1980’s, Carhartt was only really worn by pipeline workers, factory workers and manual labourers.

In the early 1990s, Carhartt began to be worn by those in the hip-hop community and music industry. Carhartt took the fashion world by storm and was being worn by rappers and rap groups like Wu-Tang Clan, Eminem and Tupac.

In the past decade, Carhartt has really been known as a workwear brand. However, in the last few years celebrities like Kanye West, Bella Hadid and Jonah Hill have been seen wearing Carhartt clothing.

Over the years, skaters have worn Carhartt as the brand was durable and comfortable. The Carhartt brand fit skaters’ needs.

In the last two years, the skater aesthetic has become very popular among influencers on TikTok and Instagram. Workwear brands like Carhartt, Dickies and Columbia have seen an increase in sales due to this new skate fashion trend.

2. Durability

Since Carhartt is a workwear company, Carhartt gear is extremely durable. This means that the clothes can be worn multiple times and can be used for working, skateboarding and playing sports and it will stand the test of time.

When it comes to durable clothing, it doesn’t get much better than Carhartt, since it’s a high-quality workwear brand. Carhartt is a great brand to buy clothing from that will last for a long time.

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3. Pricing

Since its inception, Carhartt has had the motto “Honest value for an honest dollar”. Carhartt is a really good value for the price, considering their clothing is made with high quality and durable materials.

The pricing is comparable to other outdoor wear companies like North Face, Columbia and Eddie Bauer. If you’re looking for some affordable workwear pieces, check out Carhartt.

4. Variety of Sizes

A great thing about Carhartt is that their clothing comes in a wide variety of sizes. Their sizes range from small to 5x large.

The fact that Carhartt has such a wide range of sizes makes the clothing brand accessible for everyone.

5. Recognizable Branding

Since Carhartt has been in the workwear fashion industry for over 130 years, it is a fashion staple and one of the most iconic American fashion brands. When people see the Carhartt logo, they know that it’s Carhartt clothes.

Carhartt has super recognizable branding, which is a major reason why it is so cool. Consumers like to wear popular brands with recognizable logos like Nike, Adidas and Calvin Klein.

6. Pop Culture Relevance

Carhartt is super relevant in pop culture. The iconic Carhartt jacket has been worn by celebrities, rappers in music videos and the brand has been shown in movies.

Consumers tend to gravitate towards the clothing that their favorite celebrities and influencers wear. Since Carhartt is so big in pop culture, many people will find clothing from Carhartt cool.

Streetwear enthusiasts began buying clothing from Carhartt once Kanye West was photographed wearing it. Having such an influential celebrity like Kanye West wear a brand like Carhartt is a major reason why consumers like the brand.

7. Wide Variety of Products

Carhartt has a wide variety of products, ranging from work jackets to the trendy Carhartt beanie. The wide variety of products makes it really easy for any consumer to find something they like.

Whether it’s the trendier clothing like oversized t-shirts, or the work clothes like the overalls, Carhartt has something for everyone. The cool thing about Carhartt, is that it’s actually a workwear brand.

Just because it became mainstream and popular, it doesn’t mean that Carhartt clothing can’t still be worn for work. They have a wide variety of products that are targeted for those who like the workwear style and for those who intend to do hard work and manual labour.

Carhartt also makes sustainable products, which is a big deal for Millennials and Gen Z. Carhartt uses sustainable materials like organic cotton to reduce their negative environmental impact.

8. Unique Style

Carhartt has a unique style compared to any other popular brand right now. The workwear look is super unique and has a baggy fit, compared to the status quo which is a slim fit.

The Carhartt product line includes chore coats, the flannel shirt, denim jacket, carhartt watch cap, oversized t-shirt and much more. All these have a very distinct look and a unique style.

It’s no surprise that their most popular products are those that are meant for workwear. The workwear look has become very popular in streetwear fashion and is a big part of skate culture which is very popular right now.

Related: 20 Top Brands for Young Men t h i s Y e a r – Complete Guide

Recommended Carhartt Products

Here are some recommended Carhartt products:

Carhartt Beanie

The Carhartt Beanie is one of the most popular Carhartt products. This is an affordable beanie that comes in many different colors.

Recommended: Carhartt Beanie (see price on Amazon)

Carhart Denim Jacket

The Carhartt Denim Jacket is extremely popular and has a really cool style. If you want that iconic workwear look, check out this denim jacket.

Recommended: Carhartt Denim Jacket

Carhartt Overiszed t-Shirt

One of the most popular Carhartt products is the Carhartt Oversized T-Shirt. Currently, the oversized t-shirt is a new fashion trend that is being worn by Gen Z and Millennials.

Carhartt Loose Fit Sweater

The Carhartt Loose Fit Sweater is a comfortable sweater that is perfect for the fall. This sweater comes in many different colors and is super stylish.

Carhartt Duck Insulated Active Jacket

The Carhartt Duck Insulated Active Jacket is a super warm and comfortable jacket. This jacket is great for lounging around the house or going out on a cold day.

Recommended: Carhartt Duck Insulated Active Jacket

Carhartt Long Sleeve T-Shirt

The Carhartt Long Sleeve T-Shirt is a stylish shirt. This is a great way to represent the Carhartt brand and wear a great product.

Carhartt Overalls

If you want to look like a real worker, get yourself a pair of Carhartt Overalls. Carhartt Overalls are mostly worn by workers. However, they have made their way into the mainstream fashion world.

Frequently Asked Questions

Here’s a few frequently asked questions about Carhartt:

Is Carhartt in Style?

Carhartt has made a major comeback and is currently in style. The iconic American workwear brand has made it’s way back into mainstream fashion due to celebrities and influencers being spotted wearing the brand. The workwear style is a big part of skate style and streetwear fashion.

Who Wears Carhartt?

Carhartt is worn by manual labourers, celebrities and those why like streetwear. Celebrities like Kanye West, Bela Hadid, Rhianna and Drake have been seen wearing Carhartt. Their influence played a big role in the resurgence of the Carhartt brand.

Is Carhartt a Good Brand?

The Carhartt brand have been around for over 130 years and it is known as one of the most durable brands in the fashion world. The popular workwear brand uses Rugged Flex technology which is extremely durable, comfortable and bendable. Due to the high quality materials, Carhartt is a good brand.

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Final Thoughts on Is Carhartt Popular

Carhartt is an iconic American brand that has been around for over 130 years. At one time, Carhartt was known as a workwear brand for railway workers and pipeline workers. However, today it is worn by big name celebrities, skaters and those who like streetwear.

In this post, I shared why Carhartt is popular, why Carhartt is cool and recommended Carhartt products.

What do you think about Carhartt? Please let me know in the comments below.