Over the last year, New Balance has become more popular and harder for consumers to get their hands on. Through collaborations with celebrities and athletes and an increase in popularity on TikTok, New Balance has become one of the most sought after brands.
Are you wondering what the deal is with all the hype around New Balance shoes? Don’t worry, I’ve got you covered.
Is New Balance in Style?
In the last year, New Balance has come back into style. For years, New Balance was embraced by the running community. However recently, thanks to social media apps like TikTok and Instagram, the brand has become popular among teenagers and young adults. New Balance makes stylish shoes for both men and women which has been a big reason for their success as of late.
In this post, we look at the history of the New Balance brand and how it’s made a comeback. I also share some highly recommended New Balance shoes and shirts you’ll want to have in your wardrobe.
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The History of New Balance
New Balance is an American footwear brand that was first established in 1906, making the brand over a hundred and fifteen years old.
Originally, the brand was called New Balance Arch Support Company. The goal was to produce shoes with arch supports which would give customers a “new balance”.
In 1927, New Balance Arch Support Company hired traveling salesmen, as the New Balance products could not be found in stores at the time. This differentiated New Balance from the competition, making it more popular.
In 1938, New Balance released their first running shoe which was made out of Kangaroo leather.
In 1960, New Balance released the Trackster, which was a unique running shoe at the time as it was the first running shoe that came in different widths.
In 1972, New Balance came out with the 320 shoe. This was the first shoe with the famous “N” on one of their sneakers and has become a staple for New Balance products.
Now, New Balance is run by CEO Joe Preston and they employ over 7,000 employees around the world.
New Balance sells shoes, shirts and other athleticwear and they operate in over 4000 stores worldwide.
New Balance is super popular in the United States and Europe. For the last few years, New Balance was an established Company, but was never seen on the same level as Adidas or Nike.
In 2007, Steve Jobs wore New Balance 990’s when announcing the first iPhone. This was a legendary moment for both Apple and New Balance.
For years, New Balance shoes were considered to be a “dad shoe”. In reality, they are really great running shoes that were loved by the running community.
In 2021, things began to change for New Balance. The shoes have become more and more popular and harder for consumers to get their hands on.
How New Balance Made a Comeback
New Balance has become extremely popular, especially for women on popular social media app TikTok. On TikTok influencers will make videos showing off their New Balances which has made them very popular.
New Balance makes stylish shoes for both men and women. The fact that both guys and girls are embracing the style of New Balance has really benefitted the brand.
Among teenagers and young adults, New Balance has become popular by collaborating with athletes like Kawhi Leonard and rapper Jack Harlow.
Thanks to the collaborations with celebrities and exposure from influencers on TikTok and Instagram, more consumers have started to buy New Balance shoes and have realized how comfortable they are.
The fact that New Balance makes stylish shoes, they are popular right now and are a great product is the reason why New Balance has made a comeback.
Best New Balance Products
Here are some of the trendiest and best New Balance shoes and shirts, in a wide variety of pricing for every budget.
New Balance t-shirt
This New Balance t-shirt, this one is stylish and inexpensive. It’s a cool way to represent the New Balance brand at an affordable price.
Recommended: New Balance t-shirt (see Amazon for price)
New Balance X-70 Men’s
If you’re looking for some comfy, stylish and affordable shoes the New Balance X-70 Men’s are the shoes for you. These sneakers come in a few different colors and have a really cool look.
Recommended: New Balance X-70 (see Amazon for other color options)
New Balance 997
The New Balance 997 is unisex sneaker which is currently popular for both men and women. If you’re looking for a great running shoe that is also stylish, the New Balance 997 is perfect for you.
Recommended: New Balance 997 (see over 1,500 reviews on Amazon)
New Balance 990 V5
If you like the look of “dad shoes”, the New Balance 990’s are the “definition of dad shoes”. Although these shoes do look like they would be worn by your grandfather, they are super comfortable.
These shoes are great for people who like a wider, comfortable fit. People who have purchased these in the past, love these sneakers and buy them again and again.
Recommended: New Balance 990 V5 (see different colors on Amazon)
Is New Balance Cool?
New Balance is a trendy and cool brand. For years, New Balance was loved by the running community but it was never a super popular shoe for the casual consumer.
In the last year, influencers on TikTok and Instagram have shone a light on New Balance, which has made New Balance a cool and trendy brand.
Now, New Balance shoes are getting harder and harder to find as there is a super high demand for the sneakers. The New Balance 530’s, New Balance 550’s and the New Balance 990’s are all very popular shoes right now.
In previous years, Nike and Adidas have dominated the sneaker market. By the looks of it, New Balance will be one of the hottest and coolest sneaker brands.
Is The New Balance 550 a Good Shoe?
The New Balance 550 is one of the most popular shoes on the sneaker because of it’s stylish look and comfortable fit. Overall, the New Balance 550 is a good shoe. Right now the New Balance 550 is trending on social media apps like Instagram and TikTok.
If you’re looking for a stylish shoe that has a cool design, then check out the New Balance 550.
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Final thought on Is New Balance in Style
If you’ve noticed more and more people wearing New Balance shoes , you’re probably wondering how they become so popular. In this post, we went over the history of New Balance and how New Balance made a comeback.
I also shared a few of the most popular and cool New Balance styles to own this year!
Do you own any pairs of New Balance shoes? Please let me know your favorites in the comments below.